Fungsi Permintaan Pariwisata Warisan Budaya Keraton Surakarta, Indonesia
This study attempted to analyze the factors influencing tourist demand in Surakarta Palace as one of heritage destinations of Surakarta. The analysis used a theory of demand. The number of respondent of this study is 225 tourists. Dependent variable of this study is the number of visits. Independent variabels of this study are price of tourism (this value is proxied by willingness to pay/WTP), income, education, age, origin (distance), marital status, sex, occupation, and perception. This study uses multiple regression analysis. Variables of price of tourism, origin (distance), and marital status have a negative influence on the variable number of visits. The others have a positif influence on the variable number of visits. The results showed that price of tourism and income variables have a stronger effect on the number of visits.