Pemasaran Secara Online Usaha Makanan Bayi dan Anak Menggunakan Marketplace

  • Andika Kurnia Adi Pradana Institut Politeknik Kediri
  • Ellya Nurfarida Institut Politeknik Kediri

Abstract

E-Marketplace is the one of ecommerce model that growth rapidly now. The concept of marketplace almost the same as other ecommerce, but there are any differences. E-marketplace can be consist of one provider that called admin or many provider that called seller. Now, we can access many e-marketplace such as tokopedia, olx, bukalapak and lazada. The e-marketplace business’s is not selling
specific product. They sell a lot of products. On the other hand, the business that run by UMKM can not develop as fast as the existing e-marketplaces. This also happen to the UMKM that sell baby’s foods and needs.  Whereas the food they sell contain balanced nutrition and do not contain subtances that harmfull to the baby. Maemma.id is the e-marketplace that built to provide babby’s need especially UMKM food products and needs in Kediri Area. Maemma.id built using CodeIgniter framework, bootstrap and MySql database provide catalog product from each UMKM. The result of the research is e-marketplace website with maemma.id domain. Maemma.id has access right for admin, seller and visitors. Admin serve to
manage the seller data, seller manage the baby food products and needs they offer and visitors can see the good offered by certain categories and see the shop owner. 

Published
2018-02-12
How to Cite
PRADANA, Andika Kurnia Adi; NURFARIDA, Ellya. Pemasaran Secara Online Usaha Makanan Bayi dan Anak Menggunakan Marketplace. Prosiding Sentrinov (Seminar Nasional Terapan Riset Inovatif), [S.l.], v. 3, n. 1, p. EB149-EB162, feb. 2018. ISSN 2477-2097. Available at: <http://proceeding.sentrinov.org/index.php/sentrinov/article/view/180>. Date accessed: 16 june 2021.